March 13, 2013
SR Inc is pleased to assist world-leading corporations as well as owners and investors in real estate in the move to more sustainable buildings and business. Most SR Inc Sustainable Business & Enterprise Roundtable (SBER) Member-clients are meaningfully more strategic and sophisticated than most of the participants in the U.S. and global commercial real estate market. It is safe to say that the majority of participants in the broader commercial real estate market do not have Real Estate Intelligence as it is understood by SR Inc Member-clients.
SBER Member-Clients have discussed Real Estate Intelligence as an ability to master a data rich real estate environment to create sustainable value in an increasingly global and resource constrained economy. Not all SBER Member-clients have an explicit Sustainability Strategy for real estate and operations but most all do have Real Estate Intelligence. Which means they are fully aware of both: (a) the need to ensure that their real estate serves their enterprise mission; and, (b) that it does so in a manner that seeks to leverage what has been aptly described as the Sustainability Mega-trend.
Although most enterprises that are not SBER Member-clients do not possess Real Estate Intelligence, they could. The ability to master an increasingly robust real estate data environment to create sustainable value through real estate requires both strategic acumen and technical competence but neither of those items is beyond the reach of a well run enterprise. Even enterprises that lack dedicated real estate or sustainability managers can win the advantage of Real Estate Intelligence.
Strategically, Real Estate Intelligence requires understanding how real estate can be leveraged to advance enterprise mission, services and innovation as resource constraints and concerns about resource constraints increases. Technically, this intelligence requires competence regarding emerging management and information systems that are providing executives with unprecedented types and amounts of data which inform the strategy, design, and operation of value-creating real estate. This technical competence empowers executives responsible for real estate and sustainability to make the business case for using real estate and facilities to create sustainable value for the enterprise as a whole.
Top performing executives responsible for real estate and sustainability recognize that ever increasing interest in Corporate Sustainability presents an opportunity for them and their C-Suite to use real estate more strategically to create greater value. Furthermore, they realize that the explosive growth in data regarding real estate and facilities is empowering them to seize that opportunity. When executive begin to fully seize this opportunity, they are demonstrating Real Estate Intelligence.
On March 21, 2013, SR Inc will host a SBER Executive Meeting to deepen the examination of how Real Estate Intelligence advances corporate sustainability and to elicit further insights, experiences and questions regarding it. Participants before and after March 21 are asked to share experience relevant to Real Estate Intelligence as defined above. Of special interest will be examples of real estate occupiers or owners utilizing emerging management and information systems to help create sustainable value through real estate in an increasingly global and resource constrained world.
SR Inc’s vendor neutral Management Best Practice Executive Guidance, Guidebooks & Tools are available nowhere else and examine and/or support both the strategic and technical aspects of Real Estate Intelligence. SR Inc’s confidential annual assessments, customized Member Advisory Plans (MAPS) and year-round, un-metered, Advisory Services also advance SBER Member-clients’s Real Estate Intelligence to help accelerate their move to more sustainable high-performance in buildings and business. Consequently, SR Inc’s full-time SBER team of Advisors and Researchers welcomes SBER Member-client and Non-Member questions and comments before and after our next SBER Executive Meeting March 21 on Real Estate Intelligence For Corporate Sustainability tele-linking executives in Boston, Chicago, New York, San Francisco and Washington DC from 1-2 pm ET.
