McGraw Hill Construction released its latest SmartMarket Report entitled “Global Green Building Trends: Market growth and perspectives from around the world” in conjunction with a conference in Beijing a few weeks ago. The report, produced in partnership with the World Green Building Council, quantifies what most of us in the green building industry would expect: the global market for green building is increasing dramatically and is expected to continue to grow.
The report presents data both globally and regionally. This is helpful in identifying not only how much growth is expected to occur regionally, but what factor is cited as the top business reason, the top social reason and the top obstacle in each region around the globe. This report provides building professionals around the globe with substantial quantifiable data on key indicators and begins to “flatten” the industry.
SRI is capitalizing on the flattening of the industry by bringing leading owners and users of office real estate with shared cost research. Last week, SRI initiated the process of refining the 2009 research proposal for its Sustainable Offices Roundtable. The current participants in the expanding group provided valuable feedback that has made the research program more focused on their research needs.
The recent global economic woes exemplify the flattening that Friedman made popular. Amidst these days of economic uncertainty, SRI continues to build by focusing on the benefit that sustainable buildings can yeild to companies that are willing to focus their efforts (note: not even their capital budgets) on their operations and employee behavior to realize savings.
