April 30, 2014
SR Inc was pleased to host the Sustainable Business & Enterprise Roundtable (SBER) Q1 2014 Executive Symposium: Driving Strategic and Technical Innovation on March 20th and 27th, followed by a nationwide webinar on April 10, 2014. We want to thank our hosts, SBER Member-Clients AEW Capital and Salesforce.com for facilitating our in-person executive meetings in Boston and San Francisco.
Member-Clients discussed emerging approaches to advance the corporate sustainability imperative through five common stages of the strategic approach. Key discussion takeaways included:
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Corporate users and owners have been able to drive internal buy-in, external awareness, and strategic value around their sustainability strategy by focusing on corporate sustainability over and above resource efficiency or cost savings.
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Leading companies therefore advance their sustainability strategy by moving from efficiency or cost savings paradigm to an innovation or revenue driving paradigm.
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Member-Clients have become increasingly adept at advancing internal, technical innovation to systematically drive sustainable value. Leaders are advancing beyond this internal innovation to identify opportunities for strategic value.
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As part of that advancement, companies find that strategic innovation in particular is advanced through internal and external stakeholder groups, which help identify unseen opportunities to drive revenue.
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Member-Clients can undertake an enhanced materiality assessment, adding analysis of opportunities for the most promising direction toward strategic innovation, as recognized by internal and external stakeholders.
Materials presented at the Q1 Executive Symposium and a summary of the discussion are available in SR Inc’s Member-only Digital Library. To download a copy of the Driving Strategic and Technical Innovation presentation, click here.